Because I grew up spending time in both Los Angeles and the midwest, I had the unusual privilege to experience both Chuck E. Cheese Pizza Time Theater and Showbiz Pizza Place direct, in situ, as a five-year-old. Little did we realize how bitter was the nationwide war between animatronic, pizza-vending animals. Who should have won -- the sad little scrappy mouse with the stupid bow tie or the Billy Bob Brockali, the super cool wise old bear in the overalls? I think we all know the answer.
Chuck E. Cheese was first, but Showbiz was Showbiz. Billy Bob's band -- the Rock-afire explosion -- bore not only the cooler name, but also featured a gorilla named Fats Geronimo on the keyboard. (Fats Geronimo is not this gorilla.) Nuff said? If not, how about Dook LaRue, the canine drummer, originally named Dingo Starr, who was also known to sometimes wear a silver space suit? At the bottom of the ledge, Showbiz scored higher in the Awesome Department, as confirmed by the following definitive statement from Wikipedia: "The Rock-afire Explosion is considered by many to be the greatest animatronic rock band of all time."
Need more proof? How about this video of a musically retrofitted Rock-afire, programmed recently to play Usher's Love in this Club:
History has less than kind to Rock-afire. Showbiz Pizza Place, it turned out, won the battle but not the war. The company bought a bankrupt Chuck E. Cheese Pizza Time Theater in 1985, but after the newly merged entity, Showbiz Pizza Time, Inc., weathered bad times, found their footing, and secured a sound place in the world for live, animatronic entertainment for pizza-eating children, there eventually came the dreaded "Concept Unification," a dark chapter in the Showbiz history. The year was 1990. Change was afoot. For Germany, unification meant a family rejoined. For Showbiz, Concept Unification meant that the Rock-afire Explosion was replaced chain-wide with the clearly inferior Chuck E. Cheese characters, redubbed Munch's Make Believe Band. Concept Unification was completed within the year. Apparently, there are photos of the Concept Unification shock troops attempting to physically destroy the Rock-afire Explosion sign. Despite even running it over with a van, the sign wouldn't be broken. Some point to this as symbolic of the everlasting soul of Rock-afire which lives on, both in certain details on the Chuck E. Cheese stage and the hearts and minds of enthusiasts nationwide. Luckily for them, and for all of us, a feature-length documentary about the Rock-afire Explosion has emerged:
Take heart!
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